The Business of Growing Flowers











 

Introduction to the Business of Growing Flowers

 


Low Cost No Cost Marketing Masterclass




You’ve grown flowers for at least a season, you’ve even sold some and have some happy customers. It’s the end of the season, and you know there’s more potential, but there’s never enough hours in the day or energy left to get it all done….. Can flower farming be anything but a hard slog?

We’ve been there, and done that, and the answer is that there is another way…. With thought, planning and lots of exercises in productivity, you can advance your flower farming, make your plot more productive, grow more flowers, advance your business AND feel like you are in control.

This course has been developed by Claire Brown, Paula Baxter, and Carol Siddorn, and will run for the 2nd year from Mid September 2019, over the Autumn, Summer and early Spring. It is an in depth workshop developed from our 5 Successful on-farm Advanced Flower farming workshops of 2016-2018 in the Scottish Borders, Cheshire and Surrey

We’ll be covering subjects like Getting ahead for next year, Market planning, Increasing the productivity of your field, and your own productivity. We’ll also cover record keeping, planning for the future, growing more flowers for less work and Making the most of what you’ve got.

Your investment for this detailed online course, and support for the next season is just £375

Our booking for the 2019/2020 season will start in Mid August.



If you’re just starting to think about growing for profit, or if you’re currently growing in your garden and want to go to the next stage, then this NEW course starting later this year is for you. We’re going to answer all those Questions that we’d have liked to know when we started out, like - How much space will I need?, What should I grow?, and Who should I sell to? We’ll be concentrating on the business aspects because a lot of people who come to flower growing may love gardening, but they don’t know enough to make a living from that hobby.


For those of us selling flowers, the most important thing is reaching out to our customers, so that they know exactly what's available. But actually we want to be growing and arranging, not spending our whole time, and all our money selling. This masterclass will talk you through all the low cost and no cost methods that you can use to get potential customers and turn them into raving fans, who will do your marketing for you.

This is an online course, that can be completed at your own pace, either all in one go or over a longer period of time. It will consist of information, thought provoking exercises and worksheets for you to fill in. You can return to it for as long as you want.

For more information and to book email Claire@plantpassion.co.uk


Prices, costing and how to make a profit from your flowers

This course is for all those who grow cut flowers to sell, but who don't have absolute confidence in the price that they are selling them at. If you've asked yourself, "What should I sell this Bouquet/ Bucket of flowers/ Flower stem or Table arrangement for?" and not known where to start to figure it out, aside from a vague recollection that you've a) sold it at that before or b) seen that someone else had sold it at that, then you NEED this course. By the end, you'll be confident that you know the value of the flowers you are selling, you know who you should be aiming them at, so you can get that price, and you'll know what you are able to spend this year, to achieve that all important profit figure.

This is an online course that you can work through at your own pace. It will consist of information, examples, thought provoking exercises and worksheets for you to fill in. . Each exercise is likely to take several hours, and you can return to it for as long as you want.

For more information and to book email Claire@plantpassion.co.uk